39,35 €
49,19 €
Hey Whipple, Squeeze This
39,35 € 
- Išsiųsime per 10–14 d.d.
In this second edition of the irreverent, celebrated Hey Whipple, Squeeze This, master copywriter Luke Sullivan looks at the history of advertising, from the good to the bad to the ugly. Updated to include two extended final chapters with in-depth prescriptions for building a career in advertising, this edition also features a real-world look at the day-to-day operations of today's ad agencies. Among the most disparaged campaigns in advertising history, the Mr. Whipple ads for Charmin toilet pa…
39.35
2025-06-29 23:59:00
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- Autorius: Luke Sullivan
- Leidėjas: Wiley John + Sons
- Metai: 2022
- Puslapiai: 416
- ISBN-10: 1119819695
- ISBN-13: 9781119819691
- Formatas: 15.5 x 23 x 3.2 cm, minkšti viršeliai
- Kalba: Anglų
- Extra -20 % nuolaida šiai knygai su kodu ENG20
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In this second edition of the irreverent, celebrated Hey Whipple, Squeeze This, master copywriter Luke Sullivan looks at the history of advertising, from the good to the bad to the ugly. Updated to include two extended final chapters with in-depth prescriptions for building a career in advertising, this edition also features a real-world look at the day-to-day operations of today's ad agencies. Among the most disparaged campaigns in advertising history, the Mr. Whipple ads for Charmin toilet paper were also wildly successful. Sullivan explores the Whipple phenomenon, examining why bad ads sometimes work, why great ads sometimes fail, and how advertisers can learn to balance creative work with the mandate to sell products.EXTRA 20 % nuolaida
39,35 €
49,19 €
Išsiųsime per 10–14 d.d.
Kupono kodas: ENG20
Akcija baigiasi už 4d.13:20:03
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- Autorius: Luke Sullivan
- Leidėjas: Wiley John + Sons
- Metai: 2022
- Puslapiai: 416
- ISBN-10: 1119819695
- ISBN-13: 9781119819691
- Formatas: 15.5 x 23 x 3.2 cm, minkšti viršeliai
- Kalba: Anglų
In this second edition of the irreverent, celebrated Hey Whipple, Squeeze This, master copywriter Luke Sullivan looks at the history of advertising, from the good to the bad to the ugly. Updated to include two extended final chapters with in-depth prescriptions for building a career in advertising, this edition also features a real-world look at the day-to-day operations of today's ad agencies. Among the most disparaged campaigns in advertising history, the Mr. Whipple ads for Charmin toilet paper were also wildly successful. Sullivan explores the Whipple phenomenon, examining why bad ads sometimes work, why great ads sometimes fail, and how advertisers can learn to balance creative work with the mandate to sell products.
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